YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more.
The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to grow the size of its TikTok Shop U.S. business tenfold, to as much as $17.5 billion this year.
YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through. Creators can pick a selection of products based on a theme, such as an everyday makeup look or a capsule wardrobe. The collections will appear in a creator’s product list, Store tab and video description. At launch, creators will be able to make Collections on the Studio app on their phone. YouTube plans to launch the feature on desktop soon.
Via Tech Crunch
