Apple CEO Tim Cook didn’t give much away about the company’s AI plans on Thursday’s Q2 earnings call with investors, but he did confirm a few tidbits about how the tech giant plans to move forward with artificial intelligence.
Notably, his comments suggested that despite spending more than $100 billion on R&D over the last five years, Apple isn’t planning to spin up too many new data centers to run or train AI models. Instead, when it comes to AI, it will continue to pursue a “hybrid” approach, as it does with other cloud services, the company told investors.
AI will span devices beyond the iPhone
We also learned that Apple envisions AI as a key opportunity across the “vast majority” of the company’s device lineup, not just the iPhone. While we’ve known this for some time — after all, Apple has been calling its M3 MacBook Airs the “best consumer laptop for AI” — the company shouted out on its earnings call how AI is being used across its products.
“I think AI — generative AI and AI — both are big opportunities for us across our products, and we’ll talk more about it in the coming weeks. I think there are numerous ways there that are great for us, and we think that we’re well-positioned,” Cook said.
